22 April 2015

Jonathan Saunders Sample Sale at The Hoxton


First things first - my friend and I were desperately in need of brunch. This might sound ridiculous, but I strongly believe that there's something in hollandaise sauce which cures any negativity from the week.

With this in mind, and after trying to book both The Riding House Café AND Kopapa (and failing... not booking in advance was a rookie error), my friend suggested Muriel's - during the weekend you can just pop by. So at 12 noon on Saturday we met at Leicester Square, absolutely ravenous.



Unfortunately, within seconds of arriving, things took a turn for the worse when we were told that brunch had ended at noon. It was 12:01.

Is brunch 'til noon a thing? What about the people who are hungover, in need of a big ol' stack of bacon with a side of hash browns? What are they meant to do if they rock up at 12:05pm feeling worse for wear - have a chicken Caesar salad?

Plus, it didn't mention the *running times* of brunch on either the Muriel's website OR the breakfast menu. If we'd have known, we would have been there 15 minutes earlier, no question about it.

To add insult to injury, after being told we were "okay" to have the pancakes (which was fine, but I would have liked a choice, y'know?) we watched in despair as people around us were served eggs and thick, crusty sourdough with all the trimmings... Gutted.


But we're troopers, so we tried to make the best of it. We both ordered the blueberry pancakes with a side of bacon. It was fine. We were fine.


The pancakes arrived, and they were quite... something. I'd never seen pancakes quite like them, in fact. And that fact wasn't necessarily a good thing. Awks. 

They were quite doughy, and the small pot of syrup provided wasn't enough once the blueberry infused bread (a far better term for what they were) had absorbed it like a sponge.

BUT IT WAS COOL, GUYS. We were having brunch. We were young. The sun was shining... it wasn't the end of the world.



... until the bill came, and we'd been charged £3.50 for the "side" of bacon. I had 3 pieces of bacon. Take note, London: 3 pieces of bacon do not a "side" make.

Needless to say, what with the "what time constitutes brunch?" fiasco and bacon-gate, as lovely as the service was from our jolly waiter Andry, I won't be returning to Muriel's. It sounds quite harsh, but if I'm paying upwards of a tenner for breakfast, I want it to be a) what I came in for, b) pancakes, not bread and c) at least 5 bits of bacon to quantify a side.

Phew! So full, but not entirely satisfied, we made our way to Old Street for the Jonathan Saunders sample sale. Onwards and upwards, and all that jazz.


I found out about the sale from Eventbrite - a site that advertises events around the UK. You can search by location and price, which is exactly what I did: London, free. It's a great way to find out what's going on in your area and try out/attend new things.

I don't know if anyone's ever been to The Hoxton (they have a hotel in Old Street, Holborn, and recently set up in Amsterdam), but the decor is super cool. Lots of contrasting textures - brick against wood against chrome; so-cosy-you-sink-in furnishings; and plenty of kooky ornaments. The result is very #homegoals, and I was I was like a magpie, drawn to all the cute trinkets.

I went into the sale with a "look, but don't touch" approach, and every time I felt tempted, I took a picture instead. And it worked!


The great thing about the event was that it was sooo chill. Having never been to a sample sale before, I was imagining a "Confessions of a Shopaholic" type scenario where the doors opened and carnage ensued. Catfights, screaming, a diva tantrum or two...

But nope, it wasn't like that at all! It was very civilised. No screaming, just the odd "ooh" and "you should TOTALLY get that". Perhaps it wouldn't be the same story if I attended a Charlotte Olympia sample sale?

 Not a catfight for a pair of shoes in sight!

There was a real variety of pieces on offer, from silk shirts, to patchwork coats, to PVC trousers and Madmen-esque shift dresses. Not to mention a lot of t-shirts and jumpers, especially for men. Prices ranged from £30 upwards - which isn't bad for designer clobber which usually retails from £300! The prints - which Jonathan Saunders is famous for - were beautiful.


My favourite piece had to be this shirt (I'm such a sucker for a good shirt), but it was very much out of my price range. A girl can dream though, right?


After ogling the interiors for a little longer, and my friend purchasing a brilliant sparkly blue jumper, we dragged ourselves away and grabbed a drink, pretending to be as rich, beautiful and carefree as the hotel guests.

... well it's certainly a talking point!


I went for a Popeye smoothie, and he went for a Pineapple Cooler (both £5, not cheap but hey, it was a hotel), and we sat ourselves in the bright conservatory within the The Hoxton Grill. I love anywhere that has fairylights, and I bet this area is even more beautiful in the evening...

We toasted to "health, wealth and fabulous lives" (because why not, eh?), and whiled away the hours talking about anything and everything. A lovely end to a day which started a lil disappointingly. So thank goodness for that.

"To health, wealth and fabulous lives!"

And I hope you're all having a fabulous week.
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2 comments

  1. I've noticed you've upgraded the camera situation (in nicest possible way!) the quality is great. i can't waiiit to have summer cocktails with friends in the evening once exams are over with! will defo be toasting to health and happiness : )

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  2. Sofie-Eliza Price22 April 2015 at 22:05

    I have indeed! I invested in a dslr for my birthday back in Feb and I love what a difference it makes to my blog :) health and happiness for the win!

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